References

Boone, L., Kurtz, D., Berston, S., Khan, M., & Canzer, B. (2020). Contemporary Business (3rd ed., p. 223). John Wiley & Sons Canada, Ltd.

Castillo, K. (2020, April 27). Inside Patgonia’s corporate culture that prioritizes flexibility and work-life balance. Business and Tech. https://www.futureofbusinessandtech.com/employee-wellbeing/inside-patagonias-corporate-culture-that-prioritizes-flexibility-and-work-life-balance/

Chouinard, Y. (2005). Let My People Go Surfing: The Education of a Reluctant Businessman. Penguin Books.

 

Clucas, D. (2012, April 5). Patagonia 2011 sales surpass $500 million; CEO explains restructuring. Outside Business Journal. https://www.outsidebusinessjournal.com/brands/patagonia-2011-sales-surpass-500-million-ceo-explains-restructuring/

 

eCommerceDB. (n.d.). eCommerce net sales development of patagonia.com. [image] https://ecommercedb.com/store/patagonia.com

 

Helixa Marketing. (2018, August 15). Patagonia: U.S. Audience Analysis. https://www.helixa.ai/blog/patagonia-audience-analysis#:~:text=Geographically%2C%20Patagonia's%20audience%20is%20more,highest%20concentration%20of%20Patagonia%20lovers

 

Loughman, E. (n.d.). Benefit corporation update: Patagonia passes B impact assessment, improves score to 116. Patagonia. https://www.patagonia.ca/stories/benefit-corporation-update-patagonia-passes-b-impact-assessment-improves-score-to-116/story-17871.html

 

Marcario, R. (2018, November 29). Patagonia's CEO says conscious leaders need these 3 qualities to succeed. Fast Company. https://www.fastcompany.com/90270109/patagonias-ceo-says-conscious-leaders-need-these-3-qualities-to-succeed

 

Matthews, R. (2021, September 10). 10 Reasons why Patagonia is the world’s most responsible company. Change Oracle. https://changeoracle.com/2021/09/10/10-reasons-why-patagonia-is-worlds-most/

Mautz, S. (2019, March 30). Patagonia has only 4 percent employee turnover because they value this 1 thing so much. Inc. https://www.inc.com/scott-mautz/how-can-patagonia-have-only-4-percent-worker-turnover-hint-they-pay-activist-employees-bail.html#:~:text=A%20recent%20profile%20in%20Quartz,astonishing%20100%20percent%20retention%20rate

Patagonia. (n.d.). About Us. https://www.patagonia.com/about/

Patagonia. (n.d.). How a deeper dive into our supply chain led to a new migrant worker standard. https://www.patagonia.com/stories/the-unacceptably-high-cost-of-labor-a-new-migrant-worker-standard-from-patagonia/story-17743.html

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Sirtori-Cortina, D. (2017, March 20). From climber to billionaire: how Yvon Chouinard built Patagonia into a powerhouse his own way. Forbes. https://www.forbes.com/sites/danielasirtori/2017/03/20/from-climber-to-billionaire-how-yvon-chouinard-built-patagonia-into-a-powerhouse-his-own-way/?sh=64606fa7275c

Thangavelu, P. (2022, December 2). The success of Patagonia’s marketing strategy. Investopedia. https://www.investopedia.com/articles/personal-finance/070715/success-patagonias-marketing-strategy.asp

 

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