Patagonia's Marketing Segments - Geographic








Being a worldwide company, Patagonia might divide its customer base into several geographic areas. Specifically Patagonia offers more stores near mountain ranges and oceanic landscapes as their target market is more likely to be located in cities surrounding those areas (Helixa Marketing, 2018). The corporation could decide to focus on North America, Europe, Asia, and South America and then hone its marketing and product offerings for certain nations or regions within those regions. For instance, Patagonia may divide the North American market into areas depending on the weather and outdoor activities that are most prevalent there. The business may develop a line of winter clothing for those who live in frigid, snowy climates, or it might concentrate on outdoor pursuits like hiking and camping in regions that are suitable for those activities. Patagonia may divide the market in Europe based on cultural preferences and target customers who value ethical business practices and ecologically friendly goods. Patagonia might target customers in Asia who appreciate outdoor sports but also desire stylish apparel and equipment. Patagonia “aspire[s] to be a company where people from all backgrounds, identities and experiences have the power to contribute and lead” (Patagonia, “Our core values,” n.d.).

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